Description

Celebrate the most wonderful time of the year during Jolly Days, Seabrook's annual holiday celebration, happening November 27 through December 20, 2026.

The season begins on Black Friday with the Jolly Trail Kickoff, tree lighting ceremony, scheduled snowfall, and the debut of Yule the Yeti. Opening Night: Friday, November 27 Start the holiday season with festive shopping, seasonal offers, and holiday surprises throughout town as participating merchants kick off the Jolly Trail. After shopping, gather in Meriweather Square for cocoa, roaming carolers, and the official Jolly Days tree lighting ceremony. The evening continues with a short welcome, a tree lighting countdown, and a scheduled snowfall moment hosted by Yule the Yeti.

After the ceremony, guests are invited to keep the celebration going at Rising Tide with The Tide Ugly Sweater Party, featuring food, drinks, holiday fun, and plenty of festive sweater style. Fridays During Jolly Days Fridays bring a full day of holiday fun to town, from Santa's Workshop and Jolly Trail shopping to roaming carolers, scheduled snowfall, and evening celebrations at Rising Tide.

Saturdays: Holiday Village + Parade Day Saturdays are the heart of the Jolly Days celebration, with Santa's Workshop, holiday shopping, festive photo stops, roaming carolers, Yule the Yeti, and the Jolly Days Holiday Parade. Guests can visit Santa's Workshop for Santa photos, letters to Santa, crafts, and cheerful holiday decor.

Around town, holiday photo stops invite families to capture the season with candy cane, gingerbread, sleigh, mailbox, and snow globe-style displays. The Jolly Days Holiday Parade brings everyone together for a festive town celebration led by Yule the Yeti in full parade style. A scheduled snowfall moment adds extra magic to the day. Sundays: Cozy Holiday Wind-Down Sundays offer a slower, family-friendly holiday village experience with Santa visits, Jolly Trail shopping, roaming carolers, photo stops, and scheduled snowfall. Guests can enjoy a relaxed day around town with festive shopping, holiday photos, letters to Santa, crafts, and cozy seasonal moments.